Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Jorge Vera (Tecnológico de Monterrey, Mexico City, Mexico, USA)
| Year of publication: |
2016
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|---|---|
| Authors: | Vera, Jorge |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 2, p. 171-183
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| Subject: | Satisfaction | Positioning | Product quality | Brand loyalty | Customer value | Brand equity (Consumer) | Brand performance | Firm strategy | Product performance | Product strategy | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Produktqualität | Konsumentenverhalten | Consumer behaviour | Kundenwert | Markenführung | Brand management | Marketingmanagement | Marketing management | Markentreue | Produktmanagement | Product management | Unternehmenserfolg | Firm performance | Kundenzufriedenheit | Customer satisfaction | Markenartikel | Brand | Produktdifferenzierung | Product differentiation | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-01-2015-0789 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011524066