Two Paths to Luxury - Differentiation comes from providing affordable luxury by competing on price for high-priced products and quality for low-priced products.
| Year of publication: |
2008
|
|---|---|
| Authors: | Huang, Ming-Hui ; Rust, Roland T. |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 17.2008, 6, p. 30-35
|