Two sources of human irrationality: Cognitive dissonance and brain dysfunction
Akerof and Dickens explored the relevance of cognitive dissonance theory for economics, and the theory is shown here to predict occasional irrational thinking. Secondly, it is proposed that the focus of neuroeconomics on brain dysfunction and the role of neurotranmitters on cognition suggests two ways in which the functioning of the brain can impair rational decision-making.
Year of publication: |
2009
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Authors: | Lester, David ; Yang, Bijou |
Published in: |
Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics). - Elsevier, ISSN 2214-8043. - Vol. 38.2009, 4, p. 658-662
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Publisher: |
Elsevier |
Subject: | Neuroeconomics Cognitive dissonance Brain dysfunction |
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