Two-stage decisions increase preference for hedonic options
Year of publication: |
2015
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Authors: | Bhargave, Rajesh ; Chakravarti, Amitav ; Guha, Abhijit |
Published in: |
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology. - Amsterdam [u.a.] : Elsevier, ISSN 0749-5978, ZDB-ID 629198-3. - Vol. 130.2015, p. 123-135
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Subject: | Two-stage decisions | Hedonic choices | Utilitarian choices | Regulatory focus | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Präferenztheorie | Theory of preferences | Entscheidungstheorie | Decision theory | Utilitarismus | Utilitarianism |
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