Types of consumer-brand relationships : a systematic review and future research agenda
Claudio Alvarez, Meredith E. David, Morris George
| Year of publication: |
2023
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|---|---|
| Authors: | Alvarez, Claudio ; David, Meredith E. ; George, Morris |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 160.2023, p. 1-16
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| Subject: | Brand hate | Brand love | Brand relationship types | Consumer-brand relationships | Communal relationships | Systematic literature review | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Bibliometrie | Bibliometrics | Markenartikel | Brand | Markenimage | Brand image | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113753 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014294797