Typology of life insurance consumers : a Q-methodological study
Shiou-Yu Chen
| Year of publication: |
2018
|
|---|---|
| Authors: | Chen, Shiou-Yu |
| Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 2193374-1. - Vol. 10.2017/2018, 2, p. 120-134
|
| Subject: | life insurance consumers | Q-methodology | typology | life insurance purchasing behaviour | Lebensversicherung | Life insurance | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011887462