U.S. wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition : a conjoint analysis
Kathleen Kelley and Jeffrey Hyde (Department of Plant Science, the Pennsylvania State University, University Park, PA, USA), and Johan Bruwer (School of Marketing, University of South Australia, Adelaide, Australia)
| Year of publication: |
2015
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|---|---|
| Authors: | Kelley, Kathleen ; Hyde, Jeffrey ; Bruwer, Johan |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 27.2015, 4, p. 516-534
|
| Subject: | Packaging | Consumer behaviour | Extrinsic cues | USA | Wine bottle | Wine label | Konsumentenverhalten | Wein | Wine | Conjoint-Analyse | Conjoint analysis | Weinbau | Wine industry | United States | Verpackung | Herkunftsbezeichnung | Designation of origin | Warenkennzeichnung | Product labelling | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-09-2014-0140 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011456442