Ubiquitous commerce for creating the personalized marketplace : concepts for next generation adoption

Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers. This book provides a compendium of definitions and explanations of concepts and processes within u-commerce, as well as research targets, objectives, techniques, and methodologies. Chapters by leading international experts offer in-depth descriptions of key terms and concepts related to different areas, issues, and trends in u-commerce and technologies in modern organizations worldwide.