Umbrella branding and external certification
| Year of publication: |
2009
|
|---|---|
| Authors: | Hakenes, Hendrik ; Peitz, Martin |
| Published in: |
European economic review : EER. - Amsterdam : Elsevier, ISSN 0014-2921, ZDB-ID 2079690. - Vol. 53.2009, 2, p. 186-196
|