Umbrella Branding and the Provision of Quality
Year of publication: |
2006-06
|
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Authors: | Hakenes, Hendrik ; Peitz, Martin |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Umbrella branding | reputation transfer | signaling | experience goods |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Classification: | L14 - Transactional Relationships; Contracts and Reputation; Networks ; L15 - Information and Product Quality; Standardization and Compatibility ; M37 - Advertising ; D82 - Asymmetric and Private Information |
Source: |
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Umbrella branding and the provision of quality
Hakenes, Hendrik, (2006)
-
Umbrella branding and the provision of quality
Hakenes, Hendrik, (2004)
-
Umbrella Branding and the Provision of Quality
Hakenes, Hendrik, (2006)
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Hakenes, Hendrik, (2006)
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Umbrella branding and the provision of quality
Hakenes, Hendrik, (2004)
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Selling reputation when going out of business
Hakenes, Hendrik, (2004)
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