Umbrella branding and the provision of quality
Hendrik Hakenes; Martin Peitz
| Year of publication: |
2004
|
|---|---|
| Authors: | Hakenes, Hendrik ; Peitz, Martin |
| Publisher: |
Bruchsal : School of Business Administration, Internat. Univ. in Germany |
| Subject: | Marketingkooperation | Marketing cooperation | Produktqualität | Product quality | Markenartikel | Brand | Markenimage | Brand image | Signalling | Asymmetrische Information | Asymmetric information | Moral Hazard | Moral hazard |
| Extent: | 27 Bl. |
|---|---|
| Series: | Working paper / International University in Germany, School of Business Administration. - Bruchsal : IU, ISSN 1613-6691, ZDB-ID 2272290-7. - Vol. 24/2004 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Literaturverz. Bl. 26 - 27 Internetausg.: http://www.i-u.de/uploads/media/wp24_2004.pdf |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013441105