"Unattractive = natural" : how explicit and implicit beliefs jointly affect consumer purchase of unattractive produce
Year of publication: |
2023
|
---|---|
Authors: | Niu, Yixin ; You, Yanfen ; Ran, Yaxuan ; Liu, Jiani |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 12, p. 2487-2503
|
Subject: | “unattractive = natural” belief | elaborative thinking | food waste | implicit–explicit belief (in)congruence | natural language processing | unattractive produce |
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