Uncertainty and affluent teenagers' luxury buying-decision : the role of avoidance-related indecisiveness
Year of publication: |
2021
|
---|---|
Authors: | Sanyal, Shamindra Nath ; Mazumder, Rabin ; Singh, Ramendra ; Sharma, Yukti |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-11
|
Subject: | Self-concept clarity | Uncertainty | Self-esteem | Social consumption motives | Attitude | Luxury brands | Indian teenagers | Jugendliche | Youth | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Risiko | Risk | Indien | India | Markenartikel | Brand | Persönlichkeitspsychologie | Personality psychology | Markenimage | Brand image |
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