Uncertainty representation and risk management for direct segmented marketing
Dessislava Pachamanova, Victor S.Y. Lo and Nalan Gülpınar
| Year of publication: |
2020
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|---|---|
| Authors: | Pachamanova, Dessislava A. ; Lo, Victor S. ; Gülpınar, Nalân |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 36.2020, 1/2, p. 149-175
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| Subject: | estimation uncertainty | marketing revenue management | risk management | robust optimisation | stochastic programming | Uplift modelling | Risikomanagement | Risk management | Theorie | Theory | Risiko | Risk | Revenue-Management | Revenue management | Stochastischer Prozess | Stochastic process | Mathematische Optimierung | Mathematical programming | Entscheidung unter Unsicherheit | Decision under uncertainty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2019.1707265 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012178695