Uncovering collaborative value creation patterns and establishing corresponding customer roles
Sabine Moeller, Robert Ciuchita, Dominik Mahr, Gaby Odekerken-Schröder, and Martin Fassnacht
| Year of publication: |
2013
|
|---|---|
| Authors: | Moeller, Sabine ; Ciuchita, Robert ; Mahr, Dominik ; Odekerken-Schröder, Gaby ; Faßnacht, Martin |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 16.2013, 4, p. 471-487
|
| Subject: | service | value creation | collaboration | customer participation | role theory | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Unternehmenskooperation | Inter-firm cooperation | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Dienstleistungssektor | Service industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010203524