Uncovering customer service experiences with Twitter : the case of airline industry
Year of publication: |
2014
|
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Authors: | Misopoulos, Fotis ; Mitic, Miljana ; Kapoulas, Alexandros ; Karapiperis, Christos |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 52.2014, 4, p. 705-723
|
Subject: | Social networks | Customer service | Airlines | Service industries | Fluggesellschaft | Airline | Kundenservice | Dienstleistungsqualität | Service quality | Social Web | Social web | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing | Luftverkehr | Air transport | Soziales Netzwerk | Social network | Kundenzufriedenheit | Customer satisfaction |
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