UNCOVERING CUSTOMER VALUE - The Importance of Expectations - Customers are continually raising the bar.
| Year of publication: |
2000
|
|---|---|
| Authors: | Larson, John A. |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 9.2000, 4, p. 4-5
|