Uncovering driving forces for better product innovation : have Russian firms learned to balance the focus on internal and external partners?
Maria Smirnova, Daria Podmetina, Daria Volchek, and Vera Rebiazina
| Year of publication: |
2015
|
|---|---|
| Authors: | Smirnova, Maria ; Podmetina, Daria ; Volchek, Daria ; Rebiazina, Vera |
| Published in: |
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation. - Cham : Springer, ISBN 978-3-319-14522-8. - 2015, p. 197-221
|
| Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Kooperation | Cooperation | Stakeholder | Russland | Russia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011302472