Uncovering synergy and dysergy in consumer reviews : a machine learning approach
Zelin Zhang, Kejia Yang, Jonathan Z. Zhang, Robert W. Palmatier
| Year of publication: |
2023
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|---|---|
| Authors: | Zhang, Zelin ; Yang, Kejia ; Zhang, Jonathan Z. ; Palmatier, Robert W. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 69.2023, 4, p. 2339-2360
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| Subject: | interaction effects | machine learning | opinion mining | user-generated content | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Virales Marketing | Viral marketing | Synergie | Synergy |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2022.4443 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014305408