Uncovering the dual influence processes for click-through intention in the mobile social platform : an elaboration likelihood model perspective
| Year of publication: |
2023
|
|---|---|
| Authors: | Shao, Zhen ; Zhang, Lin ; Pan, Zhengyuan ; Benitez, Jose |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 60.2023, 5, p. 1-17
|
| Subject: | Affective trust | Click-through intention | Cognitive trust | Elaboration likelihood model | Prior product experience | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour |
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