Uncovering the role of cross-border strategic alliances and expertise decision centralization in enhancing product-service innovation in MMNEs
Year of publication: |
August 2018
|
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Authors: | Vendrell-Herrero, Ferran ; Gomes, Emanuel ; Bustinza, Oscar F. ; Mellahi, Kamel |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 27.2018, 4, p. 814-825
|
Subject: | International partnerships | Cross-border alliances | Servitization | Product-service innovation | Human resources | Expertise decision centralization | Strategische Allianz | Strategic alliance | Internationale Unternehmenskooperation | International business cooperation | Innovation |
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