Understanding a Two-Sided Coin: Antecedents and Consequences of a Decomposed Product Advantage
Year of publication: |
2008-11-11
|
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Authors: | Rijsdijk, S.A. ; Langerak, F. ; Hultink, E.J. |
Institutions: | Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. |
Subject: | product meaningfulness | product superiority |
Extent: | application/pdf |
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Series: | Research Paper. - ISSN 1566-5283. |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series RePEc:dgr:eureri Number ERS-2008-074-ORG |
Source: |
-
Understanding a Two-Sided Coin: Antecedents and Consequences of a Decomposed Product Advantage
Rijsdijk, Rijsdijk, S.A., (2008)
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Grundey, Dainora, (2008)
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The impact of product superiority on customer satisfaction in project management
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Langerak, F., (2000)
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