Understanding acceptability of non-cash incentives to encourage voluntary blood donation : a psychographic approach
Kathleen Chell and Nina Van Dyke, Barbara M. Masser and Sarah P. Kruse and Tanya E. Davison
| Year of publication: |
2025
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|---|---|
| Authors: | Chell, Kathleen ; Dyke, Nina van ; Masser, Barbara M. ; Kruse, Sarah P. ; Davison, Tanya E. |
| Published in: |
Journal of social marketing : JSOCM. - Bingley : Emerald, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 15.2025, 1, p. 109-128
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| Subject: | Incentives | Blood donation | Consumer attitudes | Blutspendedienst | Blood service | Anreiz | Konsumentenverhalten | Consumer behaviour | Fundraising | Experiment | Altruismus | Altruism | Motivation | Soziales Verhalten | Social behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSOCM-02-2024-0038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015323223