Understanding acceptance and continuous intention of mobile wallet by LGBT community using SOR model
Preeti Mehra and Aayushi Singh
| Year of publication: |
2024
|
|---|---|
| Authors: | Mehra, Preeti ; Aayushi Singh |
| Published in: |
Digital influence on consumer habits : marketing challenges and opportunities. - Leeds : Emerald Publishing, ISBN 978-1-80455-344-2. - 2024, p. 93-114
|
| Subject: | Lesbian, Gay, Bisexual and Transgende | mobile wallet | stimulus–organism–response | continuous intention | behavioral intention | digital payments | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Homosexualität | Homosexuality | Verbrauchereinstellung | Consumer attitudes | Elektronisches Zahlungsmittel | Electronic payment | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-80455-342-820241006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014553346