Understanding acculturation of consumer culture in an emerging market : an analysis of urban, educated, middle-class Indian consumers
Nitin Gupta
| Year of publication: |
2013
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|---|---|
| Authors: | Gupta, Nitin |
| Published in: |
International journal of emerging markets. - Bingley : Emerald, ISSN 1746-8809, ZDB-ID 2257280-6. - Vol. 8.2013, 1, p. 24-40
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| Subject: | Konsumentenverhalten | Consumer behaviour | Indien | India | Schwellenländer | Emerging economies | Mittelschicht | Middle class | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009737637