Understanding affiliation to cashback programs : an emerging technique in an emerging country
Juliana Maria Magalhães Christino, Thaís Santos Silva, Erico Aurélio Abreu Cardozo, Alexandre de Pádua Carrieri, Patricia de Paiva Nunes
| Year of publication: |
2019
|
|---|---|
| Authors: | Christino, Juliana Maria Magalhães ; Silva, Thaís Santos ; Cardozo, Erico Aurélio Abreu ; Carrieri, Alexandre de Pádua ; Nunes, Patricia de Paiva |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 47.2019, p. 78-86
|
| Subject: | Cashback programs | UTAUT2 | Digital marketing | Affiliate marketing | Online-Marketing | Internet marketing | Schwellenländer | Emerging economies | Marketingmanagement | Marketing management | Marketingkooperation | Marketing cooperation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.10.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011995454