Understanding alumni-alma mater commitment relationships upstream and downstream
Ilda Maria Pedro, Júlio da Costa Mendes and Luís Nobre Pereira
| Year of publication: |
2021
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|---|---|
| Authors: | Pedro, Ilda Maria ; Mendes, Júlio ; Pereira, Luis Nobre |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 31.2021, 2, p. 175-196
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| Subject: | affective commitment | alumni | cognitive commitment | Commitment relationship | Mitarbeiterbindung | Employee retention | Beziehungsmarketing | Relationship marketing | Kognition | Cognition | Lieferantenmanagement | Supplier relationship management | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2020.1768200 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012695055