Understanding and applying Deming’s primary concept of “profound knowledge”

Explores the prevailing system of management in the West, which has discouraged individual initiative. The results are decreased innovation and a reduction in applied technology. To restore motivation, innovation and joy in work and learning, a transformation of management is essential. This transformation requires application of a system of profound knowledge and an understanding of processes and statistics. Areas of understanding include: system optimization, blending statistical analysis with human empowerment, and the practical use of theoretical knowledge. Additionally, transformation requires that management must comprehend human behaviour, cultural forces, motivational techniques and the process of change. The transformation is based on the theory of Dr W. Edwards Deming.