Understanding and managing customer engagement through social customer relationship management
Lokesh Arora, Prakash Singh, Vimal Bhatt and Bhuvanesh Sharma
| Year of publication: |
2021
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|---|---|
| Authors: | Arora, Lokesh ; Singh, Prakash ; Bhatt, Vimal ; Sharma, Bhuvanesh |
| Published in: |
Journal of decision systems. - Abingdon : Taylor & Francis, ISSN 2116-7052, ZDB-ID 2390485-9. - Vol. 30.2021, 2/3, p. 215-234
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| Subject: | Customer Engagement (CE) | Customer Loyalty (CL) | Customer Retention (CR) | Customer Satisfaction (CS) | SocialCustomer Relationship Management (SCRM) | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Social Web | Social web | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/12460125.2021.1881272 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623272