Understanding and managing customer relational benefits in services : a meta-analysis
Dwayne D. Gremler, Yves Van Vaerenbergh, Elisabeth C. Brüggen, Kevin P. Gwinner
| Year of publication: |
2020
|
|---|---|
| Authors: | Gremler, Dwayne D. ; Van Vaerenbergh, Yves ; Brüggen, Elisabeth C. ; Gwinner, Kevin P. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 3, p. 565-583
|
| Subject: | Relationship marketing | Relational benefits | Customer loyalty | Meta-analysis | Confidence | Social benefits | Special treatment | Beziehungsmarketing | Meta-Analyse | Vertrauen | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00701-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012290973