Understanding attractiveness in business relationships : a complete literature review
Mads Hovmøller Mortensen
| Year of publication: |
2012
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|---|---|
| Authors: | Mortensen, Mads Hovmøller |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 8, p. 1206-1218
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| Subject: | Lieferantenmanagement | Supplier relationship management | Key-Account-Management | Key account management | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009699343