Understanding B2B customer journeys for complex digital services : the case of cloud computing
Claas Terpoorten, Jan F. Klein, Katrin Merfeld
| Year of publication: |
2024
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|---|---|
| Authors: | Terpoorten, Claas ; Klein, Jan F. ; Merfeld, Katrin |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 119.2024, p. 178-192
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| Subject: | Business-to-business | Cloud computing | Customer journey management | Digital service | Touchpoints | Cloud Computing | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Digitalisierung | Digitization | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | IT-Dienstleister | IT service provider | Digitale Dienste | Web-based service | Digitale Güter | Digital goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.04.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014555749