Understanding B2B customer loyalty in the mobile telecommunication industry : a look at dedication and constraint
Shuiqing Yang
| Year of publication: |
2015
|
|---|---|
| Authors: | Yang, Shuiqing |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 30.2015, 2, p. 117-128
|
| Subject: | Loyalty | Satisfaction | Constraint | Dedication | Inter-organizational relationship | Switch cost | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Kundenzufriedenheit | Customer satisfaction | Lieferantenmanagement | Supplier relationship management | Wechselverhalten | Switching behaviour | B-to-B-Marketing | Business-to-business marketing | Telekommunikationssektor | Telecommunications industry | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010532118