Understanding Behavioural Intentions to Use Green ICT at Tertiary Level Education Institutions: Influencing Factors and Extending the Theory of Reasoned Action

This article is aimed at assessing the factors that affect the use of Green ICT by individuals in tertiary level education institutions in the emergent nations. A total of 226 valid questionnaires were collected from administrative and academic staff in a public university. Results indicated that behavioural intention positively influences actual green computing behaviour. Employees with a positive outlook towards Green ICT issues are practising Green ICT at work. The results also reflected that level of self-awareness and ecological concern were significant factors (p < 0.001) influencing the attitude towards the adoption and use of Green ICT. The findings from the data obtained show that TRA provides an explanation of the factors responsible for the use and acceptance of Green ICT among emergent nations, specifically Saudi Arabia. Furthermore, the study contributes to the development of strategies and frameworks to implement Green ICT strategies at tertiary level education institutions in developing countries to ensure that Green ICT is appropriately applied and accepted.