Understanding brand loyalty of the store brand's customer base
Natalia Rubio, Javier Oubiña and Mónica Gómez-Suárez (Department of Finance and Marketing Research, Autónoma University of Madrid, Madrid, Spain)
| Year of publication: |
2015
|
|---|---|
| Authors: | Rubio Benito, Natalia ; Oubiña, Javier ; Gómez-Suárez, Mónica |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 7, p. 679-692
|
| Subject: | Price consciousness | Brand loyalty | Private label usage | Private labels | Quality consciousness | Value for money | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Markentreue | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markenführung | Brand management | Einzelhandel | Retail trade | Produktqualität | Product quality | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-03-2015-0822 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011416896