Understanding brand performance measures : using Dirichlet benachmarks
Andrew S. C. Ehrenberg, Mark D. Uncles and Gerald J. Goodhardt
| Year of publication: |
2010
|
|---|---|
| Authors: | Ehrenberg, Andrew S. C. ; Uncles, Mark D. ; Goodhardt, Gerald J. |
| Published in: |
Brand management ; Vol. 2. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 95-132
|
| Subject: | Performance-Messung | Performance measurement | Markenführung | Brand management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Reprint ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003924350