Understanding brand reputation : a case study of Chinese wineries
Fengxia Shi, Qiushi Gu and Ting Zhou
| Year of publication: |
2024
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| Authors: | Shi, Fengxia ; Gu, Qiushi ; Zhou, Ting |
| Subject: | Brand reputation | Collective reputation | Consumer wine knowledge | Expert opinion | Social media advertising | Wine label | Reputation | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Wein | Wine | Online-Marketing | Internet marketing | Markenimage | Brand image | China | Weinbau | Wine industry | Markenartikel | Brand | Markenführung | Brand management | Produktqualität | Product quality | Firmenimage | Corporate reputation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-07-2023-1057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015136006