Understanding brand web site positioning in the new EU member states : the case of the Czech Republic
Shintaro Okazaki; Radoslav Škapa
| Year of publication: |
2008
|
|---|---|
| Authors: | Okazaki, Shintaro ; Škapa, Radoslav |
| Published in: |
Handbook of research on global information technology management in the digital economy. - Hershey, Pa. [u.a.] : Information Science, ISBN 1-59904-875-2. - 2008, p. 99-117
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Website | Bibliometrie | Bibliometrics | Multinationales Unternehmen | Transnational corporation | Amerikanisch | American | Tschechien | Czech Republic |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003618124