Understanding business marketing and purchasing : an interaction approach
ed. by David Ford on behalf of the IMP Group
| Year of publication: |
2002 ; 3. ed.
|
|---|---|
| Other Persons: | Ford, David (contributor) |
| Institutions: | IMP Group (contributor) |
| Publisher: |
London [u.a.] : Thomson Learning |
| Subject: | Marketingmanagement | Strategisches Management | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 488 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Hier auch später erschienene, unveränderte Nachdrucke Früher u.d.T.: Understanding business markets |
| ISBN: | 1-86152-769-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004766191