Understanding China's long-haul outbound travel market : an overlapped segmentation approach
Xiang (Robert) Li; Fang Meng; Muzaffer Uysal; Brian Mihalik
| Year of publication: |
2013
|
|---|---|
| Authors: | Li, Xiang ; Meng, Fang ; Uysal, Muzaffer ; Mihalik, Brian |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 6, p. 786-793
|
| Subject: | Internationaler Tourismus | International tourism | Marktsegmentierung | Market segmentation | Destinationsmanagement | Destination management | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009740446