Understanding common attribute devaluation in multifunctional products
Timucin Ozcan and Daniel A. Sheinin
| Year of publication: |
2013
|
|---|---|
| Authors: | Ozcan, Timucin ; Sheinin, Daniel A. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 21.2013, 4, p. 389-403
|
| Subject: | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010231857