Understanding the complexities of omnichannel retailing through a service-dominant logic framework : exploring the role of digitalization in the retail ecosystem

Samantha Gibson, Andrew J. Dahl, Maxwell K. Hsu and Gabriel Moreno

Year of publication:	2024
Authors:	Gibson, Samantha ; Dahl, Andrew J. ; Hsu, Maxwell K. ; Moreno, Gabriel
Subject:	Omnichannel consumerexperience \| value-in-use \| value co-creation \| service-dominant logic \| retail ecosystem \| Service-Dominant Logic \| Service-dominant logic \| Einzelhandel \| Retail trade \| Betriebliche Wertschöpfung \| Value creation \| Multikanalvertrieb \| Multichannel strategy \| Kundenintegration \| Customer integration \| Beziehungsmarketing \| Relationship marketing \| Digitalisierung \| Digitization \| Marketingtheorie \| Marketing theory \| Online-Handel \| Online retailing \| Marketingmanagement \| Marketing management

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1080/09593969.2024.2347931 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015193849

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