Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers
Qinghua Yang; Katy Snell; Wanhsiu Sunny Tsai
| Year of publication: |
2015
|
|---|---|
| Authors: | Yang, Qinghua ; Snell, Katy ; Tsai, Wanhsiu Sunny |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 27.2015, 3, p. 220-236
|
| Subject: | Consumer animosity | consumer ethnocentrism | acculturation | China | Japan | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Herkunftsbezeichnung | Designation of origin | Internationales Marketing | International marketing | Globalisierung | Globalization | Kulturelle Identität | Cultural identity |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011306310