Understanding consumer behavior and consumption experience

by Rajagopal and Raquel Castaño

"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher.

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Year of publication:	c 2015
Authors:	Rajagopal ; Castaño, Raquel
Publisher:	Hershey, Pa. : Business Science Reference
Subject:	Konsumentenverhalten \| Consumer behaviour

Extent:	Online-Ressource(PDFs (303 pages).)
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references Systemvoraussetzungen: Acrobat Reader Consumer perception: conscious and non-conscious processesConsumption experiences -- Consumer relationships with brands -- Consumer well-being and happiness -- Vulnerable consumers -- Building and changing consumer attitude -- Cross-cultural variations in consumer behavior -- Social group influences -- Ethnicity and consumerism -- Consumer behavior in the e-marketplace -- Routes to market.
ISBN:	978-1-4666-7519-3 ; 1-4666-7518-7 ; 978-1-4666-7518-6
Other identifiers:	10.4018/978-1-4666-7518-6 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10010501247