Understanding consumer behavior through mental accounting : evidence from Turkish consumers
Tugba Ucma; Ali Naci Karabulut; Ali Caglar Uzun
| Year of publication: |
2014
|
|---|---|
| Authors: | Ucma, Tugba ; Karabulut, Ali Naci ; Uzun, Ali Caglar |
| Published in: |
Cases on consumer-centric marketing management. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-4357-9. - 2014, p. 1-17
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Türkei | Turkey |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009785280