Understanding consumer behavior
ed. by Martin M. Grossack. George Katona; Paul F. Lazarsfeld; Pierre Martineau
| Year of publication: |
1964
|
|---|---|
| Authors: | Katona, George ; Lazarsfeld, Paul F. ; Martineau, Pierre |
| Other Persons: | Grossack, Martin M. (contributor) |
| Publisher: |
Boston : Christopher |
| Subject: | Verbraucher | Marktforschung | Verbraucherverhalten |
| Description of contents: |
S. 131-148: Martineau, Pierre: Social classes and spending behavior
|
| Extent: | 325 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003258538