Understanding consumer behaviour in evolving subscription markets : lessons from sports season tickets research
Heath McDonald, Steven Dunn, Dominik Schreyer and Byron Sharp
| Year of publication: |
2024
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|---|---|
| Authors: | McDonald, Heath ; Dunn, Steven ; Schreyer, Dominik ; Sharp, Byron |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 35.2024, 1, p. 89-107
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| Subject: | Churn | No-show behaviour | Retention | Sport | Subscription | Konsumentenverhalten | Consumer behaviour | Sports | Sportmarketing | Sports marketing | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-03-2022-0116 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014456582