Understanding consumer-created media synergy
Don E. Schultz, Martin P. Block and Kaylan Raman
| Year of publication: |
2012
|
|---|---|
| Authors: | Schultz, Don E. ; Block, Martin P. ; Raman, Kaylan |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 18.2012, 3, p. 173-187
|
| Subject: | Mediamix-Strategie | Media mix | Beziehungsmarketing | Relationship marketing | Synergie | Synergy | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009577765