Understanding consumer-created media synergy
| Year of publication: |
2012
|
|---|---|
| Authors: | Schultz, Don E. ; Block, Martin P. ; Raman, Kaylan |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 18.2012, 3 (1.7.), p. 173-188
|