Understanding consumer demand for non-deceptive pirated brands
| Year of publication: |
2002
|
|---|---|
| Authors: | Prendergast, Gerard ; Hing Chuen, Leung ; Phau, Ian |
| Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 20.2002, 7, p. 405-416
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Consumer behaviour | Counterfeiting | Brand awareness | Copying |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | research-article |
| Language: | English |
| Other identifiers: | 10.1108/02634500210450846 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014945846